Client Success Stories

Case Study – Lipco.biz

The Company

Lipco has been manufacturing customized souvenirs for over 60 years, selling them wholesale to approved souvenir stores across the country. These personalized mementos and keepsakes, adorned with the name and art specific to each vacation destination, are cherished by families as a reminder of their trips.

Lipco’s Challenge

The project was complex due to both customer user experience needs and ERP system integration requirements, including:.

• Product pricing with seven different levels based on customer groups
• Multiple imprint methods with different charges based on method
• Design selection for orders filtered by imprint method
• Deep ERP integration requirements, including:
  • Invoice history for ALL customer orders, including offline and tradeshow orders
  • Automated population of all product data, including imprint variations – 1000’s of SKUs
  • Design library of 10,000+ designs with automated updates
  • Website orders pushing to ERP, and order status returns to website

Business Solution
Lipco chose Speartek for their documented custom functionality, proven experience in the souvenir industry, and ERP integration capabilities. The solution included:

• Custom-designed website to capture the Lipco brand and effectively merchandise and market thousands of products across several categories
• B2B wholesale ordering for 14 different customer profiles (7 price levels x 2 payment methods)
• Customized product display and ordering with varying minimum quantities by decoration method, location name drop capture, and imprinted design search by method
• Integration and nightly import of data files, including invoice summaries, product data with imprint variations, design gallery, and inventory on hand

While success is measured differently for each client, Lipco was thrilled with their new site, as it delivered value in multiple ways important to both their customers and internal customer service.

Industry Leader: As a leader in the souvenir and gift industry, Lipco needed a website that reflected their status. The new Lipco.biz website set a higher standard for professionalism and functionality, surpassing others in the industry.

Improved Customer Service: Their most common customer requests—inventory availability, invoice history, and order status—are now self-serve options on the website. This improvement has significantly freed up the customer service team.

Reduction in Payroll: Integrating Lipco’s ERP with the website eliminated duplicate data management tasks, automating work equivalent to a full-time position. Additionally, connecting orders, order status, and inventory saved enough labor for another full-time position resulting in significant savings.

Sales Growth: Since the site’s launch, online sales have steadily increased month over month, nearing $100,000 in sales per month.

Client Satisfaction:

“We chose Speartek because of Derek’s in-depth knowledge of our back-end systems and industry. Many of the competitors that we interviewed had no knowledge of our back-end systems or industry. Many of them asked us to switch to other programs that would meet their requirements, not ours.
We definitely enjoyed working with the Speartek team, as they have become a business partner who cares about how we conduct business with our customers in a positive way. I also developed a very good personal friendship with Derek, along with a business relationship, as that doesn’t happen every day."

Kevin Hampton
Lipco / General Manager